I had the opportunity yesterday to attend a wonderful lecture at the New York Junior League. Entrepreneur Nada Jones gave some advice for setting out on an entrepreneurial journey. Her advice was sound, but it was what she said about social entrepreneurship that really resonated with me.
It seems to be a term that I'm hearing everywhere nowadays. I mean who wouldn't want their business to give back? And who wouldn't want to buy from a brand who supports a larger initiative?
I could go on a on about the benefits of becoming a social entrepreneur in terms of ethics and marketing, but Nada said something about how it could tie into accountability that I thought was just brilliant.
She mentioned that having your start-up tied to a social initiative is a great way to stay MOTIVATED and ACCOUNTABLE through your rough patches.
Think about it, it's no longer just about you and your business. By partnering with an organization you now have other people counting on you and your ability to succeed!
It makes complete sense doesn't it? I know that one of the biggest challenges that entrepreneurs face is accountability. With no boss or anyone to answer to it's easy to procrastinate and avoid deadlines. But by committing to contribute to an organization, you have a much deeper sense of motivation and accountability to be hitting your goals.
There is also something way more powerful about the motivation behind creating a greater good, than just creating good margins.
So even if you've been skeptical in the past, maybe now is the time to think about a social responsibility partnership for your business (even if it is just in pursuit of your own productivity).
Would you consider partnering your brand with a social cause?
Please comment below and share with me why, or why not.
I'll be personally reviewing all responses.